Services

Search Engine Optimisation

Inc.’s Search Engine Optimisation service focuses on:

SEO Process: unique tailor-made solutions bring massive efficiencies and scale to our projects, whether yours is a small specialist site or a huge global website with multiple languages, domains and thousands of pages.

Keyword Research: We make it our business to understand your customers’ thought processes and behaviour, through continual research of how people search for your products and services.

Multilingual SEO: The internet connects global markets, so it’s vital to ensure that your business is visible to global audiences. Almost 70% of search worldwide is not in English, so our multilingual Search Engine Optimisation services will help you extend your brand’s reach and engage with valuable new markets.

Monitoring and Reporting: We give all our clients access to our online reporting tools area.

Link Management and Generation: Links are crucial in representing your brand online, and help improve your relevancy on major search engines.

Search Engine Optimisation Quality Assurance: We can predict how search engine spiders will view your site before launch, and quickly make all the necessary amendments to prevent a wasteful and damaging period of trial and error after you’ve gone live.

Mobilize: Our Mobile Search Engine Optimisation (MSEO) package allows you to take advantage of the mobile web revolution, keeping you on top – even on the move.



Pay-Per-Click Advertising

Inc.’s Pay-Per-Click campaigns offer:

Keyword Mining and Copywriting: We make sure that we produce an exhaustive list of the relevant search terms, accompanied by effective copy for each term, to give your Pay-Per-Click advertising campaign the best possible start.

Landing Page Optimisation: It’s critical to ensure that once web users click through to your site from a search, they find exactly what they want, and – most importantly – buy it. We will help you maximise your conversion rate.

Account Management: By creating and managing your search engine accounts, we can help to increase your advertising return – giving you more time to focus on running your business.

Tracking and Reporting: We monitor every click through and offer you detailed reports at all times, resulting in a clear and accountable campaign. Our ‘Open Book’ policy also means you can access all your accounts continually.



News Content Marketing

Use News Content Marketing to keep your customers informed and drive traffic.



Analytics

Using Google Analytics, it is possible to monitor visitor behavior on the website, such as:

- Which pages are visited the most (and least).
- Where do customers enter the website, via the homepage or deep pages?
- How customers leave the website.
- Which areas of the site are the most popular?
- How many pages are read by the visitors and how much time do they spend on the website?
- Where the visitors come from - other websites, AdWords or search engines?
- Number of visitors and how many return.
- What routes are the visitors following on html websites?
- What routes are the visitors following on downloaded. *
- What exit links are being used (links to external partners, etc..) *
* Requires custom configuration of Google Analytics

Measurement of Adwords, E-mail and Banner Campaigns

Google Analytics allows you to measure the effectiveness of your campaigns. Whether it is a Google AdWords, e-mail or banner campaign, Google Analytics has a number of ways to analyse their impact.

This allows you to measure:

- The impact of the various campaigns - against each other and in relation to different types of visitors.
- Which campaigns work best - compared with key goals.
- The behaviour of the "campaign visitors" in relation to other visitors (do they buy more, do they look at more pages, or spend more time on the website?)
- What does it cost to acquire new members or customers through a campaign?
- And more…

With this information, it is much easier to focus on the optimisation of your website - and to document the impact.



Web Development

Our approach to Web Development blends strong design and content with seamless functionality and expert support throughout our tried and tested DNA process.



Email Management

At its core, email marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission based marketing can deliver one of the highest returns on investment (ROI) of any eMarketing activity. Simply put, email marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. It is one of the oldest and yet still one of the most powerful of all eMarketing tactics. The power comes from the fact that it is:
- Extremely cost effective due to a low cost per contact
- Highly targeted
- Customisable on a mass scale
- Completely measurable

Furthermore, email marketing’s main strength is that it takes advantage of a customer’s most prolific touch point with the Internet… their inbox. Email marketing is a tool for building relationships with both existing and potential customers. It should maximise the retention and value of these customers, which should ultimately lead to greater profitability.



Social Media

Facebook: With more than 500 million people logging in, updating their status and sharing their news, photos and views, Facebook presents a massive opportunity for businesses – if you know how to make the most of it. Which is where we step in.

When it comes to social networking, our team leads the way. Using the latest techniques we’ll turn Facebook into your own personal business tool; building relationships with your current users, triggering valuable new conversations and pulling in future customers, all with measurable results.

It works in three ways:

Creating a Connection

There are people who care about your brand already. Facebook lets you talk with them. By posting updates to raise awareness, shouting about events to mobilise communities and participation on discussion boards to open up direct dialogue, you’ll grow their brand loyalty.

Generating Content

Facebook is all about doing. Through your page you can organise events, share videos and photos, discuss the latest relevant issues or host competitions. It’s your activity that will attract new users and keep them there.

Spreading the Word

By building up your community through great content that connects people, you have a foolproof way of getting your message out there with minimal cost to your organisation. Whether it’s broad communications for everyone or targeted information for specific groups, using your updates and newsfeeds means direct conversations with your community members and their networks too.

We put all this into practice by designing and developing bespoke Facebook pages for your brand which are easy for you to manage, monitor and update.

On top of developing a rewarding Facebook presence for you, our team harnesses the power of Facebook advertising to deliver the best business impact, driving traffic to your pages and promoting what you do.

At least 50% of active users log in on any given day and spend over 500 billion minutes per month on Facebook, so the chances of finding the right user, with the right ad, at the right time, are very high – if you know what you’re doing.

Needless to say, we do. Through Facebook, millions of users are telling you what they are interested in so it’s just a case of listening then matching what you hear with the relevant products and services.



Mobile Marketing

The mobile phone is a small gadget that has had a huge impact on our day to day lives. It has already had a profound impact on the way we communicate and conduct ourselves daily. This continues to be felt as the mobile phone enables new ways to market and new markets in which to transact. The Internet transformed our world in two fundamental ways: it has given anyone with access to the Internet the opportunity to interact easily with others (and with companies and brands), and through search, it has made information easily available. Content and information have become readily available, and importantly, available for free on the Internet.

Developed as a platform for academics to share information, the Web has a strong ethos of free content. Mobile phones, particularly as developing technology means that new and better features are being packed into ever smaller devices, add to the interactivity and searchability of the Internet with several fundamental features native to the mobile phone and the way we use it.

While the Internet and the personal computer have had a profound impact on the world we transact in, it is the mobile phone that presents an exciting opportunity for even more of the world to access the benefits of these inventions. Consider that there are 1.3 billion people worldwide with access to the Internet. Of those, 1.2 billion are active users of email. With the world’s population at 6.6 billion, that’s almost a fifth of the population who can be reached on email.

That needs to be compared to 3.2 billion mobile phone subscribers – almost half of the world’s population. And of that 3.2 billion, 2.5 billion were active users of SMS text messaging in 2007 (Ahonen, 2008). Looking at figures like that, it’s obvious why so many organisations are investigating the mobile phone as a marketing platform. The mobile phone is a sophisticated device. Today’s phones can act as alarm clocks, cameras, video recorders, MP3 players, calendars, notebooks, messaging devices, and they can even make voice calls.

Our area of specialisation includes:
Mobile Marketing, SMS and Mobile Web